The foundation of Atawhai Creative is built on our core values, which are intricately woven by the delicate threads of Te Ao Māori, the Māori worldview. Our logo, adorned with three towering maunga, serves as a testament to the significance of our cultural heritage and the values we hold dear.  

   

Nestled within the silhouette of our logo, the first maunga embodies Whanaungatanga, a sacred concept encapsulating the value of relationships. Within Atawhai Creative, we recognise Whanaungatanga as the cornerstone of our endeavours, guiding our interactions with clients, stakeholders, whānau, hapū and iwi.  

   

At its core, Whanaungatanga speaks to the profound understanding that genuine connections are the essence of our existence. Just as the roots of the Kauri tree intertwine with the earth, so too do our relationships intertwine with the essence of who we are. We understand that to truly serve our people, we must first build a foundation of trust, respect, and reciprocity.  

   

Our commitment to Whanaungatanga extends far beyond greetings; it is a commitment to walk alongside our clients on their journey, to listen intently, and to understand deeply. We recognise that every interaction is an opportunity to cultivate meaningful connections, enriching both our client and team in the process.  

   

Our team approaches each engagement with humility and empathy, honouring the unique perspectives and experiences of those we serve. With some of our mahi including sensitive kaupapa, we ensure this is at the forefront when engaging. Understanding that true partnership is forged not only through grand gestures but through the small, everyday moments of connection and understanding.  

   

We recognise the importance of tending to our relationships with care and intention. Like the tides that ebb and flow, our connections require nurturing and nourishment to thrive. Through open communication, active listening, and genuine empathy, we strive to foster environments where trust can flourish, and relationships can deepen.  

   

In embodying the principle of Whanaungatanga, we embrace the richness of diversity and the strength that comes from unity. We celebrate the myriad voices and perspectives of our team and clients that enrich our collective tapestry, recognising that it is through our differences that we find our greatest strength.  

   

As we journey forward, guided by the enduring values of Atawhai Creative, we commit to upholding the principle of Whanaungatanga, weaving threads of connection that bind us together in kinship and shared purpose. In doing so, we honour not only the legacy of our tūpuna but also the promise of a future built upon the foundation of meaningful relationships.