Pānui
News
Stay up to date with the latest pānui and news from our team throughout Aotearoa.
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Atawhaitia te Auahatanga
At the core of Atawhai Creative resides our unwavering commitment to our foundational principles, intertwined with the essence of Te Ao Māori. Symbolised by our logo, which proudly features three maunga, we honour our rich cultural heritage and the guiding principles that shape our identity.
Whakawhanaungatanga: Celestial Bonds Between Māori and Maya Cultures
Earlier this year, I had the privilege of journeying to Mexico with my whānau. Exploring indigenous cultures has been a significant focus for me in recent years, particularly as I grow older. This exploration is fuelled by a deepening connection to my Māori heritage, delving into the intricacies of my whakapapa and the stories of my tūpuna.
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Atawhaitia te Whanaungatanga
The foundation of Atawhai Creative is built on our core values, which are intricately woven by the delicate threads of Te Ao Māori, the Māori worldview. Our logo, adorned with three towering maunga, serves as a testament to the significance of our cultural heritage and the values we hold dear.
Journey of Reconciliation: Supporting Te Whakatōhea on their Settlement Hīkoi
In a nation with a rich indigenous history, Aotearoa has long grappled with reconciling its past and present. The process of reaching settlements between the government and ngā Iwi Māori has been a much-needed step toward healing historical injustices. It was an immense privilege to support Te Whakatōhea on their settlement hīkoi, standing shoulder to shoulder with whānau throughout this transformative process.
The Whakapapa of the Atawhai Creative Logo
The story behind our Atawhai Creative logo holds a profound significance, reflecting the deep-rooted values and principles that define our organisation. Atawhai, a Māori word meaning "kindness" or "care," embodies the very essence of our mahi and our unwavering commitment to making a positive impact in the world.
The Essence of Atawhai Creative: Understanding the Power of a Māori View.
In Te Ao Hurihuri (the everchanging world) of communications/public relations, there is a growing recognition of the importance of an indigenous world view, specifically a Māori view. In this pānui, we delve into the concept of our agency, Atawhai, exploring its significance and shedding light on what it means to embrace a Māori perspective.