The story behind our Atawhai Creative logo holds a profound significance, reflecting the deep-rooted values and principles that define our organisation. Atawhai, a Māori word meaning "kindness" or "care," embodies the very essence of our mahi and our unwavering commitment to making a positive impact in the world.

 

At the heart of the Atawhai logo, three maunga (mountains) stand prominently, representing significant aspects of our organisation's core values. Our maunga hold immense importance for us as Māori, intricately woven into our heritage. Each peak carries a rich connection with local Iwi (tribes), featuring prominently in our pūrākau and named after our tūpuna. Our maunga not only hold spiritual significance but also form the very foundation of our cultural identity. Regarded as living entities infused with mauri and wairua, our maunga encapsulate the essence of our Māori worldview and values.

 

The first maunga symbolises Whanaungatanga, the value of "relationships". Understanding our clients' needs begins with building strong and meaningful connections. Whanaungatanga underscores the importance of establishing trustworthy relationships with our clients and stakeholders. Our team recognises that comprehending our clients' needs and fostering trust is essential in delivering effective services. As trusted advisors, we strive to create an environment where clients feel safe and confident, assured of receiving consistent high-quality support and guidance.

 

The second maunga in the Atawhai logo represents the value of Auahatanga, which translates to "creativity". This symbolises our team's unique approach to problem-solving and our ability to think innovatively. Grounded in Māori values and mātauranga Māori (Māori knowledge), our creative thinking enables us to appreciate the intricacies of collaborating with indigenous stakeholders. Our commitment to creativity ensures that we offer innovative solutions and ideas to our clients, setting us apart from other agencies in the industry. With a team of diverse professionals experienced in both corporate and indigenous contexts, Atawhai Creative combines the best of both worlds.

 

The third maunga embodies the value of Hiranga, which translates to "excellence". This symbol represents our team's pursuit of excellence in everything we do. We take pride in our meticulousness and thoughtfulness, leveraging a wide range of skills to meet our clients' unique needs and support their various kaupapa. Striving for excellence, Atawhai Creative maintains a high standard in our work, ensuring that we consistently deliver exceptional results and make a meaningful impact. Our dedication to excellence drives continuous improvement and adaptation, enabling us to provide the best possible support and solutions to our clients.

 

The Atawhai logo serves as a visual representation of our organisation's core values and principles. These values serve as guiding lights in our mahi, emphasising the significance of building strong relationships, fostering creativity, and pursuing excellence in all endeavours. Just as our maunga provided guidance to our tūpuna, we, too, are led by these profound principles that shape our mahi.

 

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